Performance campaign for tomboyx
To facilitate an impactful brand refresh at tomboyx, I lead a high-volume creative campaign across YouTube and Meta. The campaign’s goal was to test the efficacy of 9 distinct creative approaches. These 9 variants were run simultaneously and tested against each other, measuring how well they performed for awareness and conversion. Using this data, I retooled tomboyx’s performance creative pipeline to apply the learnings from the test.
Asset Matrix
Below is the framework I used to track the specs and messaging for each variant’s asset suite. Each variant received 26 assets: 16 video and 10 static image.
Mood Board
Alignment with board and leadership team. This mood board is for variant 3.
